Shadow Footprints

I've just finished listening to Free: The Future of a Radical Price and I'm impressed.

Far more than a promotional gimmick, Free is a business strategy that may well be essential to a company's survival. The costs associated with the growing online economy are trending toward zero at an incredible rate. Never in the course of human history have the primary inputs to an industrial economy fallen in price so fast and for so long.

It's worth reading, or as I did, listening to. It's available as a free, 7-hour long, audiobook from Audible.